Essays about: "Elida Palmgren"

Found 1 essay containing the words Elida Palmgren.

  1. 1. Balancing branding and sales - The content strategist dilemma

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elida Palmgren; Madina Amerhanova; Johanna Lundström Kabus; [2015]
    Keywords : Strategic communication; Content Strategy; Branding; E-commerce; Customer experience; Symbolic brand; Social Sciences;

    Abstract : This research strives to examine the impact of online brand communication on the content strategy of a premium brand in the context of ETON e-commerce store. The secondary purpose of the study provides the insight as to why brand message affects brand content strategy through various communication modes. READ MORE