Essays about: "Elida Palmgren"
Found 1 essay containing the words Elida Palmgren.
University essay from Lunds universitet/Institutionen för strategisk kommunikation
Abstract : This research strives to examine the impact of online brand communication on the content strategy of a premium brand in the context of ETON e-commerce store. The secondary purpose of the study provides the insight as to why brand message affects brand content strategy through various communication modes. READ MORE