Essays about: "Elin Adolfsson"

Found 3 essays containing the words Elin Adolfsson.

  1. 1. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Elin Adolfsson; Ida Kucera; [2023]
    Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

    Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

  3. 2. Sustainable or sustaining status quo? A critical analysis on depoliticization and the European Green Deal

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Elin Adolfsson; [2021-09-02]
    Keywords : ;

    Abstract : Green New Deals is a relatively new phenomenon in environmental policy which takes a holistic approach and aims to bridge ecological sustainability and social justice. In 2019, the European Union became the first major economy to adopt and implement such a policy agenda. READ MORE

  4. 3. Three clicks away : A multiple case study of how technologies change the customer journey in the retail furniture sector.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Adolfsson; Julia Edström; Wilma Övringe; [2021]
    Keywords : Customer experience; customer journey; touchpoints in customer journey; technological touchpoints; customer engagement; experience quality; retail; technology and furniture-sector.;

    Abstract : The digital world is constantly growing. This contributes to increasing expectations and demands in the technical aspect. Digitization is powerful, but it further contributes to a number of challenges, such as the coordination of physical and digital stores. READ MORE