Essays about: "Elin Elfving"

Found 1 essay containing the words Elin Elfving.

  1. 1. Behind the Scenes of an Attractive Employer Brand

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Elfving; [2017]
    Keywords : organisational culture; sensemaking; storytelling; employer branding; Social Sciences;

    Abstract : The aim with this research is to contribute to a holistic understanding of employer branding as a co-created process between the employer and the employees. This is done via capturing employees’ stories about an attractive employer. Theories of culture, sensemaking and storytelling are used as a theoretical starting point. READ MORE