Essays about: "Elin Kulin"

Found 1 essay containing the words Elin Kulin.

  1. 1. Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Elin Kulin; Linnéa Blomgren; [2016]
    Keywords : Social media marketing; Product placement; Credibility;

    Abstract : Background: To align with the new trend of using social media in the marketing mix, product placement has been adapted to social media platforms as one strategy to create attention. Especially on Instagram, product placements have gained popularity among companies. READ MORE