Essays about: "Elin Millberg"
Found 1 essay containing the words Elin Millberg.
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1. Native advertising : from a consumer perspective
University essay from Högskolan i HalmstadAbstract : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. READ MORE
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