Essays about: "Elin Svanberg"

Found 1 essay containing the words Elin Svanberg.

  1. 1. Who run the world? Girls! - A quantitative study of the effect of femvertising on women

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Desirée Hylander; Elin Svanberg; [2016]
    Keywords : Femvertising; Stereotypes; Extended effects; Attitude; Third person effect;

    Abstract : Femvertising is a relatively new concept referring to female empowerment advertising. It has gained not only more attention and exposure within advertising (e.g. Dove's Real Beauty, Always' Like A Girl, and Lindex' Bravolution), but has also proven to be financially effective for firms. READ MORE