Essays about: "Elin Westerberg"
Found 2 essays containing the words Elin Westerberg.
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1. Gender Equality and Media - Counteracting structural gender discrimination through equal representation of women and men in media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The public debate on gender equality has gained traction in Sweden in recent years and there has been a pivotal increase in the number of women holding positions in the boards of Swedish stock market companies. A strong opinion argues that media is not taking its responsibility in reflecting the on-going societal change since women are often reduced to stereotypical portrayals, which may inhibit the stride, or at least dampen the pace, toward gender equality in society. READ MORE
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2. A For Effort? -The effect of CSR advertising on cause and company
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Although CSR as a strategic tool is gaining increasingly strong support from strategy giants such as Micael Porter, the connection between advertising and CSR is not yet fully established and as of today only an embryonic body of research investigates the effect on the supported cause. By using a real life initiative carried out by Pressbyrån during the Stockholm Pride Festival 2013, this thesis aims to find out whether advertising a CSR initiative can generate mutual benefits for both the supporting company and the affiliated cause and whether the effects may be enhanced by marketing effort and the perceived influence on self versus others. READ MORE
