Essays about: "Elina Svelander"
Found 1 essay containing the words Elina Svelander.
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1. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE
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