Essays about: "Elinami"

Found 1 essay containing the word Elinami.

  1. 1. Do animated TV ads matter? : Exploring Perceptions about Vodacom and Tigo TV ads among University Students in Tanzania

    University essay from

    Author : Elinami Mkhumbi John; [2012]
    Keywords : Television animation advertisements; social action theory; media literacy; perceptions; Tanzania.;

    Abstract : The focus of the study is to understand the efficiency of Vodacom and Tigo Television animation advertisements from the perspective of university students with and without education in media analysis in Tanzania. Vodacom and Tigo television animation advertisements have been introduced in Tanzania; however, there is little research about the effectiveness of the advertisements for market purposes of the commodities. READ MORE