Essays about: "Elinor Edberg"
Found 1 essay containing the words Elinor Edberg.
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1. Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few studies have investigated whether it is possible for brands to become more profitable by utilizing their authenticity. READ MORE
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