Essays about: "Elisa Toivonen"

Found 1 essay containing the words Elisa Toivonen.

  1. 1. Surveillance? : The influence of information asymmetry on consumers’ perceptions of online personalization

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elisa Toivonen; [2019]
    Keywords : GDPR; online personalization; data collection; consumers; information asymmetry; privacy paradox;

    Abstract : Data collection and online personalization has become essential part of modern marketing, and thus, embedded into consumer’s everyday life. This has emerged a lot of negative attention in the media and privacy concerns among consumers – however, their attitudes towards privacy seems to be controversial with lack of privacy enhancing behavior. READ MORE