Essays about: "Elisa Toivonen"
Found 1 essay containing the words Elisa Toivonen.
1. Surveillance? : The influence of information asymmetry on consumers’ perceptions of online personalizationUniversity essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi
Abstract : Data collection and online personalization has become essential part of modern marketing, and thus, embedded into consumer’s everyday life. This has emerged a lot of negative attention in the media and privacy concerns among consumers – however, their attitudes towards privacy seems to be controversial with lack of privacy enhancing behavior. READ MORE