Essays about: "Elite Sports"

Showing result 21 - 25 of 60 essays containing the words Elite Sports.

  1. 21. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

    University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
    Keywords : sports marketing;

    Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

  3. 22. Difficulties of Coming Out Amoung Japanese Elite Athletes : A media-studies inquiry into the case of soccer player Shiho Shimoyamada

    University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Author : Anni-Ruffina Ström; [2020]
    Keywords : LGBT athletes; Olympic Games; media representation; self-promotion; Nadeshiko Japan;

    Abstract : The 2020 Summer Olympicsand the Paralympic Games were scheduledto take placein Tokyo. This sporting mega-event has affected change in the public and social spheres of the host country, Japan, but with regard to athletes’ gender and sexual orientation Japan’s mainstream media seem still considerably biased. READ MORE

  4. 23. Athletic Dropouts in Swedish Adolescence Female Handball Players

    University essay from Högskolan i Halmstad/Akademin för hälsa och välfärd

    Author : Adam Bogren; Kevin Rodenburg Lindholm; [2020]
    Keywords : Athletic experiences; Elite sporting schools; Former student-athletes; Holistic Athletic Career model; Push; pull; anti-push; anti-pull framework.; Atletiska erfarenheter; Elit idrottsgymnasium; Före detta student-atleter; Holistiska karriärsutvecklingsmodellen; Push; pull; anti-push; anti-pull ramverket.;

    Abstract : According to Baron-Thiene and Alfermann (2015), there is a potentially high dropout number within female student-athletes, but they also implicate that only a few studies have focused on adolescent or young adults’ dropout from elite sports. The present study has chosen to explore factors influencing athletic dropout in former female handball players that has studied at an elite sporting school and to explore how the former student-athletes experience their chosen career paths post athletic dropout, using a qualitative post-positivistic and realistic approach. READ MORE

  5. 24. Understanding underrepresentation of female high-performance coaches in Swedish Sport

    University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Author : Matthew Mc Nutt; [2020]
    Keywords : women; coaching; gender; discrimination; sport; leadership; high-performance; female elite coach;

    Abstract : Historically, women like other marginalized and discriminated groups, have been compared to the manly model of sport as ‘others’ and often it is their feminine characteristics that are focused upon. In the coaching profession, women have yet to break through and be seen as equals to their male counterparts. READ MORE

  6. 25. ”Hand reach star excursion balance test” : Assessment of dynamic functional mobility in female elite team gymnasts in relation to overuse injuries

    University essay from Luleå tekniska universitet/Institutionen för hälsovetenskap

    Author : Åsa Bocké; [2020]
    Keywords : adolescents; functional tests; injury prevalence; movement screening;

    Abstract : Background Clinical usable assessment methods to quantify mobility, balance, stability and postural control functions together in a full kinetic chain movement are sparse. Normative data of such dynamic functions in different group of athletes are  still lacking and therefore the relationship between dynamic functional mobility and overuse injuries are also unknown. READ MORE