Essays about: "Elizabeth Lopez Alushkina"
Found 1 essay containing the words Elizabeth Lopez Alushkina.
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1. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE
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