Essays about: "Elizabeth Pritchard"

Found 1 essay containing the words Elizabeth Pritchard.

  1. 1. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE