Essays about: "Ella Huynh"
Found 2 essays containing the words Ella Huynh.
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1. Drivers of the Crowd - Identifying the Key Motivators to Perform Equity-Based Crowdfunding Investments
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis aims to investigate the key motivators that drive investors to engage in equity-based crowdfunding in Sweden. By drawing on the Self-Determination Theory (SDT) and other findings within this field of study, a model has been developed in order to understand what motivates investors to invest in equity-based crowdfunding campaigns. READ MORE
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2. Creating a Socially Responsible Brand Attitude
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis aims to investigate how consumer brand attitude is influenced by Corporate Social Responsibility (CSR) activities. By drawing on congruity theory and by using the company-cause-customer fit model developed by Gupta and Pirsch (2006) an investigation has been undertaken in order to understand how consumer brand attitude is affected in CSR-related contexts. READ MORE