Essays about: "Ellen Lehtimäki"

Found 1 essay containing the words Ellen Lehtimäki.

  1. 1. I have been shopping all my life, and I still have nothing to wear - An Exploratory Study of Fashion Rental Business Models and Operational Tactics in the Swedish Market

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Giulia Battaglia; Ellen Lehtimäki; [2018]
    Keywords : Product Service Systems; PSS Business Models; Use-oriented PSS Business Models; Operational Tactics; Collaborative Consumption;

    Abstract : In the emergent Swedish fashion rental industry, a central challenge is the lack of insights into the existing fashion rental business models (FRBMs) and their implementation. To tackle this empirical gap, a qualitative multiple-case study was conducted. READ MORE