Essays about: "Ellinor Beckman"

Found 2 essays containing the words Ellinor Beckman.

1. 1. Harley-Davidson: Cruising from the Past to the Future

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dajana Pjatakova; Emelie Wassberg; Emelie Nortén; Ellinor Beckman; [2019]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Caught in a Bad Romance - The Contradiction of Woke Brands in Consumers' Lives

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ellinor Beckman; Miriam Dalsjö Åström; [2019]
   Keywords : CBR; Branding; Woke; Postmodernity; Business and Economics;

   Abstract : The purpose of this study is to discover the characteristics of consumer brand relationships between consumers and woke brands and thus contribute to the research field of consumer brand relations. This will be achieved by looking to the relationship in the context of postmodern consumers and specifically three purposively selected cases; Pepsi, Always and Gillette. READ MORE