Essays about: "Ellinor Bertilsson"

Found 1 essay containing the words Ellinor Bertilsson.

1. 1. From Fast to Slow: Can influencers make us shop more sustainably? : A quantitative study investigating the impact of influencers and their communities on fashion purchase intent and circular behavior

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Ellinor Bertilsson; Laura van Alphen; [2020]
   Keywords : slow fashion; social media influencers; influencer marketing; sustainability; purchase intent; circular economy;

   Abstract : Research questions:  How do social media influencers affect fashion purchase intent? How is slow fashion behavior affected by social media influencers?                                 Purpose:                  The purpose of this paper is to investigate the possible effects that social media influencers have on slow fashion behavior, in addition to explore the effects of social media influencers on fashion purchase intent. Method:                   This research was conducted through a quantitative study and the data was collected using an online survey. READ MORE