Essays about: "Elliot Gligui"

Found 1 essay containing the words Elliot Gligui.

  1. 1. Green Marketing Potential as Assessed from Consumer's Purchasing Behaviors : The Case of Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Noamesi Adinyra; Elliot Gligui; [2011]
    Keywords : STRATEGIC MARKETING; BUSINESS INTELLIGENCE; SOCIAL RESPONSIBLE MARKETING; SUCCESS FACTORS LEADING TO MARKET PENETRATION;

    Abstract : Green Marketing has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon, people have become cautious with regards to their purchases, specifically towards the nature of purchased products. READ MORE