Essays about: "Elly Gudjonsdottir"

Found 1 essay containing the words Elly Gudjonsdottir.

  1. 1. CSR's effect on brand image

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Elly Gudjonsdottir; Albina Jusubova; [2015]
    Keywords : CSR; corporate social responsibility; brand image; service industry; marketing;

    Abstract : The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?”This study has a positive and deductive approach with a cross sectional design. READ MORE