Essays about: "Elma Macanovic"

Found 2 essays containing the words Elma Macanovic.

  1. 1. Self-Service Technologies : What Influences Customers to Use Them?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bawan Saeid; Elma Macanovic; [2017]
    Keywords : Self-Service Technology; Private Self-Service Technology; Perceived Control; Perceived Convenience; Hedonic Value Judgments; Utilitarian Value Judgements; Decision to Use;

    Abstract : Background: The society has changed and become increasingly characterized by technology-facilitated interactions. Companies are starting to make use of self-service. technologies (SSTs), instead of interpersonal encounters during service deliveries. Customers’ usage of SSTs has been examined in previous research. READ MORE

  3. 2. Negative Effects on Trust in B2B Relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Annie Lönnberg; Elma Macanovic; Izabelle Pettersson; [2016]
    Keywords : Relationship marketing; B2B marketing; B2B relationships; Trust;

    Abstract : Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. READ MORE