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Found 3 essays matching the above criteria.

1. 1. Advantages and disadvantages of One-click purchases

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Elvira Jacobsson; [2017]
   Keywords : One-click purchasing; One-click buying; Amazon; Online shopping; Advantages; Disadvantages; Perceptions;

   Abstract : The purpose of this paper is to investigate the advantages and disadvantages of the method of one-click purchasing. One-click purchasing is a method allowing the customers to transact a purchase with only one click. The customer has entered the payment information necessary to complete the purchase at a previous occasion. READ MORE

3. 2. Kinds of industries over- and underrepresented in CRM case studies

   University essay from

   Author : Elvira Jacobsson; [2017]
   Keywords : Industry; Case study; Under- and overrepresented; CRM; Customer Relationship Management; CRM-systems;

   Abstract : The purpose of this case study is to determine if there are any under- or overrepresented industries in CRM case studies. CRM stands for customer relationship management and can be applied as a system to help the sales manager in an industry to control the activities and their customers. READ MORE

4. 3. The demand for One-click purchases

   University essay from

   Author : Elvira Jacobsson; [2017]
   Keywords : One-click purchasing; One-click buying; Amazon; Online shopping;

   Abstract : The purpose of this paper is to investigate consumers’ attitudes against the technique one-click purchasing. One-click purchasing is a method allowing the customers to transact a purchase with only one click. The customer has entered the payment information necessary to complete the purchase at a previous occasion. READ MORE