Essays about: "Email communication process"

Showing result 1 - 5 of 22 essays containing the words Email communication process.

1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 2. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

   University essay from

   Author : Annie Elwin Segolsson; [2023]
   Keywords : Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

   Abstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE

4. 3. An AI-based System for Assisting Planners in a Supply Chain with Email Communication

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Sai Shreya Spurthi Dantu; Akhilesh Yadlapalli; [2023]
   Keywords : Email Thread Summarization; Natural Language Processing NLP ; Dialogue Summarization; Conditional Random Field CRF ; Supply Chain Communication.;

   Abstract : Background: Communication plays a crucial role in supply chain management (SCM) as it facilitates the flow of information, materials, and goods across various stages of the supply chain. In the context of supply planning, each planner manages thousands of supply chain entities and spends a lot of time reading and responding to high volumes of emails related to part orders, delays, and backorders that can lead to information overload and hinder workflow and decision-making. READ MORE

5. 4. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Valeur; Mantas Liekis; [2023]
   Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

   Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

6. 5. The benefits and drawbacks of implementing chatbots in higher education : A case study for international students at Jönköping University

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Terrance Lopez; Meer Qamber; [2022]
   Keywords : Chatbots; Higher education; Jönköping University; International students;

   Abstract : Background A chatbot is a type of modern computing program that uses textual or vocal interfaces to replicate human communication or "chitchat.” is widely used in many large-scale applications. READ MORE