Essays about: "Emelie Dimberg"

Found 1 essay containing the words Emelie Dimberg.

  1. 1. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Boman; Emelie Dimberg; [2016-09-21]
    Keywords : omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

    Abstract : Parallel to the digitization of Western societies retailers have been offering customers more and more meeting points and places for transactions. Today you can not only shop in physical stores or online, but through both channels simultaneously. READ MORE