Essays about: "Emelie Henning"

Found 1 essay containing the words Emelie Henning.

  1. 1. Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store

    University essay from Företagsekonomiska institutionen

    Author : Emelie Henning; Martin Palmcrantz; [2012]
    Keywords : consumer behavior; servicescape; in-store marketing; music; musical congruity; sensory marketing; FMCG; consumer goods;

    Abstract : This explanatory study investigated the possible causal relationship between congruent background music and consumer behavior. We studied empirically whether sales of tex-mex products was affected when congruent music was played in conjunction to the tex-mex section of a Swedish grocery store. READ MORE