Essays about: "Emelie Nyman"

Found 1 essay containing the words Emelie Nyman.

  1. 1. Moral Branding - The role of a moral brand in a context of organizational culture, identity & change

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ragnhild Falkenhaug; Rebecca Henriksson; Emelie Nyman; [2015]
    Keywords : Organizational Change; Moral Brand; Organizational Culture; Identity; Corporate Branding; Rebranding; Business and Economics;

    Abstract : Purpose: To gain an understanding of how organizational culture and identity are seen as interrelated with a moral brand, by investigating a company that is going through an organizational change. In addition to this, we intend to explore what happens with a company’s moral brand, culture, and identity, when going through these kinds of changes. READ MORE