Essays about: "Emeline Vongehr"
Found 1 essay containing the words Emeline Vongehr.
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1. How do sport and eSport enthusiasts perceive brand image? : A study in the context of sponsorship
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In October 2017, the Olympic Committee rendered official its decision to consider electronic sports (eSports) as sports. The global eSports market was valued at nearly 493 million U.S. dollars in 2016, with 80% of the revenues coming from sponsorship. READ MORE
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