Essays about: "Emerging Consumers"

Showing result 1 - 5 of 135 essays containing the words Emerging Consumers.

  1. 1. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Keywords : Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Abstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE

  2. 2. Starting-Up Alternative Food Systems. Understanding the potential of value-based supply chain startups to localize the food system in Germany through a Multi- Level Perspective

    University essay from Lunds universitet/LUCSUS

    Author : Theresa Meyer; [2022]
    Keywords : Sustainability Sciences; Scaling-up; Niche innovation; Localization; Social Sciences;

    Abstract : As the global food system fails to cope with its social and environmental depletion, Alternative Food Systems (AFSs) have emerged. While previous studies have focused on localization efforts through consumer and producer food initiatives, emerging start-ups which act as mediators between the farmers and consumers have been neglected. READ MORE

  3. 3. Integrated NFC in product packaging : How the use of integrated Near Field Communication in product packaging can change the user experience for Generation Z and enable stronger relationships with brands

    University essay from

    Author : Noah Mooiman; Simon Andersson; [2022]
    Keywords : near field communication; product packaging; user experience; brand-customer relationships; engagement; Generation Z; smart interactive packaging;

    Abstract : Over the past decades, technological advancements have made everyday objects smart, and naturally, these developments have reached the packaging industry too. Packaging equipped with sensors and chips can provide new experiences to its customers and one of the technologies that has shown its potential to contribute to this is Near Field Communication (NFC). READ MORE

  4. 4. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

    University essay from Umeå universitet/Företagsekonomi

    Author : Aline Smeeckaert; Baptiste Martin; [2022]
    Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

    Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

  5. 5. Making the world a better place: The strategic role of communication practitioners in sustainability organisations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Aurora Rodriguez Badilla; [2022]
    Keywords : sustainability communication; communication practitioner; strategic role; sensemaking theory; Social Sciences;

    Abstract : The unusual conditions that prevailed during the last couple of years set the ground for an unprecedented boost in the global agenda of sustainability. This situation has resulted into a growing wave of new organisations that are tackling the main social and environmental challenges of our time while turning them into profitable and innovative business solutions. READ MORE