Essays about: "Emerging Consumers"

Showing result 21 - 25 of 154 essays containing the words Emerging Consumers.

  1. 21. What makes a fashion apparel brand cool? : An exploratory study on Gen-Z men

    University essay from Jönköping University

    Author : Martin Rosén; [2022]
    Keywords : Brands; Coolness; Brand coolness; Gen-Z; Gen-Z men; Gen-Z consumption; Fashion consumption; Men and fashion; Fashion brands;

    Abstract : Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. READ MORE

  3. 22. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

    University essay from Umeå universitet/Företagsekonomi

    Author : Aline Smeeckaert; Baptiste Martin; [2022]
    Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

    Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

  4. 23. Making the world a better place: The strategic role of communication practitioners in sustainability organisations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Aurora Rodriguez Badilla; [2022]
    Keywords : sustainability communication; communication practitioner; strategic role; sensemaking theory; Social Sciences;

    Abstract : The unusual conditions that prevailed during the last couple of years set the ground for an unprecedented boost in the global agenda of sustainability. This situation has resulted into a growing wave of new organisations that are tackling the main social and environmental challenges of our time while turning them into profitable and innovative business solutions. READ MORE

  5. 24. Used Clothing Acquisition for Reuse : A case study on take-back schemes of used children’s clothing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Lidell; Anna Jonsson; [2022]
    Keywords : Acquisition; Reuse; Children’s clothing; Take-back scheme; Fashion retail;

    Abstract : Background - In the attempt to affect environmental impacts and increase circularity in the fashion industry, several new business models are emerging. Take-back scheme is one strategy that is implemented as a part of the second-hand business model by fashion retailers, where reuse is the central goal. READ MORE

  6. 25. Urban Ergonomics - A study towards a smarter use of resources and space in external shopping centers in Sweden.

    University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Mutaz Al-abtah; [2022]
    Keywords : Shopping centers; Shopping; Circular economy; Urban transformation; Big-box retail stores; Urban ergonomics; Arts and Architecture;

    Abstract : As a result of 20th-century car-centric planning, many urban districts had emerged designed to serve only one function. Different residential suburbs and trade areas were dispersed scattered within and outside the cities. This has led to more dependence on private cars to meet people’s daily needs. READ MORE