Essays about: "Emerging Multinational Enterprise EMNE"

Found 2 essays containing the words Emerging Multinational Enterprise EMNE.

  1. 1. To what extent do informal institutions influence the business strategy of developed multinational enterprises in China?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hugh-John Henry Allen; Alexandros Kapodistrias; [2020]
    Keywords : Informal Institution; International Business Strategy; Developed Multinational Enterprise DMNE ; Emerging Multinational Enterprise EMNE ; Foreign Direct Investment FDI ; China; Business and Economics;

    Abstract : This paper aims to answer the following research question: “To what degree do informal institutions influence the business strategy of developed multinational enterprises in China?” By using the comparison of existing literature and two primary interviews from strategic professionals, we were able to discover the most important factors for DMNEs to consider when entering China. The Uppsala Model turned out to be very relevant to the Chinese system, because of the significance of trust as a market power. READ MORE

  2. 2. Springboard, Parachute, and Sprint : How Emerging Market Multinational Enterprise Can Manage Cultural Distance and Recruit Top Talent in Advanced Markets

    University essay from Stockholms universitet/Management & Organisation

    Author : Sahil Aery; Johannes Engelbrektsson; [2019]
    Keywords : Cross-Cultural Management; Internationalization; Emerging Markets; Emerging Market Multinational Enterprise; Recruitment; Top Talent; AMO;

    Abstract : The purpose of this thesis is to analyze how emerging market multinational enterprises (EMNEs) can effectively bridge the cultural gap between their home market operations and internationalized operations in advanced markets like Sweden, particularly with regards to adapting recruitment strategies to secure top talent in the new business context. The authors aim to expand the existing ‘springboard framework’ for internationalization by multinational enterprises originating in emerging market countries which are increasingly reshaping the global competitive landscape. READ MORE