Essays about: "Emerging Multinational Enterprise EMNE"
Found 2 essays containing the words Emerging Multinational Enterprise EMNE.
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1. To what extent do informal institutions influence the business strategy of developed multinational enterprises in China?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to answer the following research question: “To what degree do informal institutions influence the business strategy of developed multinational enterprises in China?” By using the comparison of existing literature and two primary interviews from strategic professionals, we were able to discover the most important factors for DMNEs to consider when entering China. The Uppsala Model turned out to be very relevant to the Chinese system, because of the significance of trust as a market power. READ MORE
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2. Springboard, Parachute, and Sprint : How Emerging Market Multinational Enterprise Can Manage Cultural Distance and Recruit Top Talent in Advanced Markets
University essay from Stockholms universitet/Management & OrganisationAbstract : The purpose of this thesis is to analyze how emerging market multinational enterprises (EMNEs) can effectively bridge the cultural gap between their home market operations and internationalized operations in advanced markets like Sweden, particularly with regards to adapting recruitment strategies to secure top talent in the new business context. The authors aim to expand the existing ‘springboard framework’ for internationalization by multinational enterprises originating in emerging market countries which are increasingly reshaping the global competitive landscape. READ MORE