Essays about: "Emil Annetorp"

Found 1 essay containing the words Emil Annetorp.

  1. 1. Against modern football or a part of it? : A study of how Swedish football clubs work with their media channels and how it affects the professional role of sport´s journalists

    University essay from Södertörns högskola/Institutionen för kultur och lärande

    Author : Emil Annetorp; [2018]
    Keywords : Digitalization; Sport journalism; Commercialization; Strategic communication; Agenda Setting; Source Relation;

    Abstract : Previous studies have shown that football is getting more commercial and together with increased digital possibilities football clubs can bypass traditional media and attract audience via their own media channels. With strategic communication and agenda setting as a theoretic background I wanted to investigate how Swedish top football clubs used their own media channels, what affected the media strategy of the big clubs in Sweden and how sports journalists perceived the football club’s communicative development. READ MORE