Essays about: "Emil Westrin"

Found 1 essay containing the words Emil Westrin.

  1. 1. Buzz Marketing in Startups - A case study on the online dating service Mazily

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emil Westrin; Ella Peltovuori; [2014]
    Keywords : Buzz marketing; Startups; WOM; viral marketing; Business and Economics;

    Abstract : The aim of thhis thesis is to explore and describe the phenomenon of buzz marketing in the context of a resource-limited startup. The focus of the study is on the organization’s perspective to buzz marketing and how companies can encourage third parties to amplify their marketing messages. READ MORE