Essays about: "Emilene Reis Leite"
Found 1 essay containing the words Emilene Reis Leite.
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1. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing
University essay from Akademin för utbildning och ekonomiAbstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE
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