Essays about: "Emilia Möller"
Found 1 essay containing the words Emilia Möller.
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1. Influencer marketing: An exploratory study to identify consumer behaviour online
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE
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