Essays about: "Emilia Sörensson Wittberger"
Found 1 essay containing the words Emilia Sörensson Wittberger.
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1. A Picture is Worth a Thousand Words - A qualitative analysis of how consumers identify themselves on Instagram
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social media setting and how companies can utilize this behaviour for effective marketing. Method The thesis adopts a constructivist perspective on how we interpret our interviewees, the reality and our own research role. READ MORE
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