Essays about: "Emilija Jurgulyte"
Found 1 essay containing the words Emilija Jurgulyte.
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1. Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study was to rethink the meaningfulness of abstract customer journey concepts, which are employed as a means of explaining consumer behaviour. Consumer behaviour however becomes more and more diverse. READ MORE
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