Essays about: "Emilija Jurgulyte"

Found 1 essay containing the words Emilija Jurgulyte.

  1. 1. Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilija Jurgulyte; Ronja Böhlke; [2017]
    Keywords : Customer journey; consumer behaviour; touch points; digitalisation; omni- channel; multi-channel; cohorts; customer experience; fast fashion; retail industry; Business and Economics;

    Abstract : Purpose: The purpose of this study was to rethink the meaningfulness of abstract customer journey concepts, which are employed as a means of explaining consumer behaviour. Consumer behaviour however becomes more and more diverse. READ MORE