Essays about: "Emin Ali Emurla"

Found 1 essay containing the words Emin Ali Emurla.

1. 1. Motivating Factors Influencing Consumers’ Brand Preferences for mobile phones: University of Gavle Students.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Chinedu Ekemba; Emin Ali Emurla; [2017]
   Keywords : Extrinsic and intrinsic factors; Brand name; word of mouth; product physical appearance; product features; socio-economic factor; and prestige.;

   Abstract : Title: Motivating factors influencing consumers’ Brand preferences for mobile phones: University of Gavle students Level: Final assignment for Master degree in Business Administration (MBA) Authors: Chinedu Ekemba and Emurla Emin Ali Supervisor: Professor Ehsanul Huda Chowdhury Examiner: Professor Maria Fregidou-Malama Date: 2017- June Aim: The aim of this study is to investigate the motivating factors that influence University Gavle students to prefer a particular Mobile phone brand. Method: A qualitative study is carried out based on primary data; the primary data was collected through semi-structured interview with twenty of University of Gavle Students by the use of face to face interview. READ MORE