Essays about: "Emina Salic"
Found 1 essay containing the words Emina Salic.
1. Pay For It and Love It More: A comparative study in marketing psychology between the two campaign methods Pay What You Want and FreeUniversity essay from Lunds universitet/Institutionen för psykologi
Abstract : This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. READ MORE