Essays about: "Emina Salic"

Found 1 essay containing the words Emina Salic.

  1. 1. Pay For It and Love It More: A comparative study in marketing psychology between the two campaign methods Pay What You Want and Free

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Erica Jostrup; Emina Salic; [2015]
    Keywords : Cognitive Dissonance; Self-image; Homo Economicus; Free; Pay What You Want; Attitude; Marketing Psychology; Campaign method; SC-IAT; Social Sciences;

    Abstract : This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. READ MORE