Essays about: "Emma Brönmark Riex"
Found 1 essay containing the words Emma Brönmark Riex.
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1. SMEs gaining ground : How employer branding could be used as a strategic tool for competitive advantage
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Background: In a world that is becoming more knowledge-based and where it gets harder to find value-adding employees, employer branding could be used as a way to attract and retain employees, which later can create competitive advantage. Research Question: In order to experience competitive advantage, how do SMEs use the strategies and tools of employer branding as a way to attract and retain value-adding employees? Purpose: The purpose with this study was to explore how employer branding is used by SMEs as a way to experience competitive advantage. READ MORE