Essays about: "Emma Brönmark Riex"

Found 1 essay containing the words Emma Brönmark Riex.

  1. 1. SMEs gaining ground : How employer branding could be used as a strategic tool for competitive advantage

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Emma Brönmark Riex; Elizabeth Karlsson; [2014]
    Keywords : Employer branding; Competitive advantage; SME; Human capital; Value-adding employees; Resource-based view;

    Abstract : Background: In a world that is becoming more knowledge-based and where it gets harder to find value-adding employees, employer branding could be used as a way to attract and retain employees, which later can create competitive advantage. Research Question: In order to experience competitive advantage, how do SMEs use the strategies and tools of employer branding as a way to attract and retain value-adding employees? Purpose: The purpose with this study was to explore how employer branding is used by SMEs as a way to experience competitive advantage. READ MORE