Essays about: "Emma Forsman"

Found 3 essays containing the words Emma Forsman.

  1. 1. An Entrepreneurship Safari - Examining the effect of the entrepreneurship ecosystem on SME growth in the Republic of Tanzania

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Emma Forsman; [2015]
    Keywords : Entrepreneurship Ecosystem; SME; growth constraints; Tanzania; legitimacy;

    Abstract : The importance of SMEs for economic growth has made the development of the sector a priority for many developing countries. Several studies identify obstacles impeding growth of SMEs, such as a lack of access to capital, poor infrastructure and bureaucratic procedures. READ MORE

  3. 2. The road to China - The relationship between entry strategy and intellectual property on the Chinese truck market

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Forsman; Mathilda Eriksson; [2013]
    Keywords : China; IPR; entry mode; joint venture; governmental regulation;

    Abstract : Commercial motor vehicles is one of the restricted industries in China and also an industry where market potential is enormous. For foreign commercial vehicle manufacturers market entry is only possible through highly regulated joint ventures with a domestic partner that requires transfer of core-technology. READ MORE

  4. 3. Social marketing design and evaluation of responsible drinking : A case study of the Swedish organization IQ-initiativet AB

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anne Lefébure; Emma Engvall; [2010]
    Keywords : Social marketing; case study; IQ; alcohol consumption; campaign; evaluation;

    Abstract : The field of marketing does not only consist of traditional marketing and the focus on promoting products and services to increase sales. In recent years a new branch within the marketing field has been established with the focus of promoting behaviours that will benefit the individual and the society as a whole; social marketing. READ MORE