Essays about: "Emma Hallius"

Found 1 essay containing the words Emma Hallius.

  1. 1. Managing Local Adaptation and Standardization in the Execution of a Marketing Process in a MNC through Regional Headquarter

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Hallius; John Hermansson; [2016-10-07]
    Keywords : Multiple headquarters; regional headquarters; headquarter; subsidiary; marketing process; marketing execution; standardization; local adaptation; organizational structure; IR dilemma;

    Abstract : .... READ MORE