Essays about: "Emma Källström"

Showing result 1 - 5 of 6 essays containing the words Emma Källström.

  1. 1. Doing a Gucci

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Källström; Hanna Welander; Jesper Karlsson; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. The (Mis)alignment between Offline and Online Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
    Keywords : Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

    Abstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE

  4. 3. A greener industry or just green marketing? : an exploratory study about how consumers experience green marketing in the fast fashion industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Emma Källström; Julia Brandin; [2021]
    Keywords : Green marketing; Sustainability; Fast fashion; Theory of Planned Behavior; Consumer Awareness;

    Abstract : The purpose of this thesis is to explore how consumers experience green marketing within the fast fashion industry. The Theory of Planned Behavior was used as a foundation for a conceptual framework. A qualitative approach was used, and the empirical data was gathered through three semi-structured focus groups with a total of 17 participants. READ MORE

  5. 4. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frida Fransson; Camilla Hallin; Emma Källström; Julia Walde; [2021]
    Keywords : Disruptive communication; Stigma; Brand values; Brand identity; Corporate Brand; Business and Economics;

    Abstract : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. READ MORE

  6. 5. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Jonsson; Petronella Källström; Emma Wallander; [2019]
    Keywords : e-commerce; e-loyalty; e-trust; e-satisfaction; perceived value; e-retailers; e-commerce market; purchase intentions.;

    Abstract : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. READ MORE