Essays about: "Emma Laurel Craven-Matthews"

Found 2 essays containing the words Emma Laurel Craven-Matthews.

1. 1. When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emma Laurel Craven-Matthews; Asta Nordlund; Zakariae Fouzbi; [2021]
   Keywords : Ben Jerry s; Unilever; authenticity; brand identity; brand acquisition; brand structure; corporate brands; product brands; Business and Economics;

   Abstract : .... READ MORE

3. 2. The authentic influential identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annie Jeppsson; Emma Laurel Craven-Matthews; [2021]
   Keywords : identity construction; authenticity; social media influencers; Instagram; Belk; Goffman; Business and Economics;

   Abstract : .... READ MORE