Essays about: "Emma Lickhammer"

Found 1 essay containing the words Emma Lickhammer.

1. 1. Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Lickhammer; [2017]
   Keywords : business-to-business; financial services; financial services marketing; SMEs; social media; social media marketing; content marketing; customer engagement.;

   Abstract : Abstract  Title: Social Media Content to Build B2B Relationships – An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services  Faculty: School of Business and Economics at Linnaeus University  Program: The Business Administration and Economics Programme  Course: 4FE63E – Degree Project in Marketing, The Business Administration and Economics Programme, 30 credits, spring 2017  Author: Emma Lickhammer  Mentor: Åsa Lindström  Examiner: Professor Bertil Hultén  Research question: How is social media content engaging for customers on the financial services business market while building relationships?  Purpose: This study aims to interpret how social media content is engaging for business-to-business customers on the SME, financial services market, in terms of relationship building. It also intends to assist Xennial BZ Solution with advice to a basis of decision-making while executing their relationship marketing strategy on social media. READ MORE