Essays about: "Emma Lundbäck"

Found 2 essays containing the words Emma Lundbäck.

  1. 1. Gamification within the Metaverse : A quantitative study to understand how consumer engagement is influenced by gamification strategies in the Metaverse

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Maja Sveder; Emma Lundbäck; [2023]
    Keywords : Gamification; Metaverse; Games; Game elements; Consumer behaviour; Engagement; Motivation; Purchase intentions;

    Abstract : Through the development of digitalization, the use of the Metaverse and the strategy of utilizing game elements for brands has increased. Therefore, this thesis purpose has been to understand, from the consumers perspective, if consumer engagement is influenced by gamification strategies used by brands in the Metaverse. READ MORE

  3. 2. Difficulties in achieving business and IT alignment- A qualitative study drawing upon coordination theory to explore the complexities and tensions between business and IT

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Karlsson-Alalahti; Emma Lundbäck; [2021-06-29]
    Keywords : Business IT Alignment; Digital Transformation; Coordination; Relational Coordination Theory;

    Abstract : Organizations today are facing changing demands in the business environment at the same time as the rate of technological change is increasing. This may impose implications on the relationship between business and IT, and in turn affect the achievement of business and IT alignment. READ MORE