Essays about: "Emma Lundbäck"
Found 2 essays containing the words Emma Lundbäck.
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1. Gamification within the Metaverse : A quantitative study to understand how consumer engagement is influenced by gamification strategies in the Metaverse
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Through the development of digitalization, the use of the Metaverse and the strategy of utilizing game elements for brands has increased. Therefore, this thesis purpose has been to understand, from the consumers perspective, if consumer engagement is influenced by gamification strategies used by brands in the Metaverse. READ MORE
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2. Difficulties in achieving business and IT alignment- A qualitative study drawing upon coordination theory to explore the complexities and tensions between business and IT
University essay from Göteborgs universitet/Graduate SchoolAbstract : Organizations today are facing changing demands in the business environment at the same time as the rate of technological change is increasing. This may impose implications on the relationship between business and IT, and in turn affect the achievement of business and IT alignment. READ MORE