Essays about: "Emma Perlelin"

Found 1 essay containing the words Emma Perlelin.

  1. 1. The Beef About Meat: Understanding Meat Avoidance in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ami Rackham; Emma Perlelin; [2020]
    Keywords : Human supremacy; Intentions; Gender stereotypes; The social identity theory; The theory of planned behaviour;

    Abstract : Despite a constant sustainability debate and an extended product portfolio of meat substitutes, avoiding meat is not an obvious choice in Sweden. Therefore, a study aimed to investigate what drives the intention to avoid meat was conducted. READ MORE