Essays about: "Emma Wallander"

Found 2 essays containing the words Emma Wallander.

1. 1. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

   University essay from Göteborgs universitet/Graduate School

   Author : Sophie Längvik; Emma Wallander; [2021-07-09]
   Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

   Abstract : The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content Marketing, Influencer Marketing and SEO/SEM to diffuse their products. READ MORE

3. 2. Why do we purchase from e-retailers? : An explanatory study of the e-loyalty antecedents impact on consumers purchase intentions on the e-commerce market.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Jonsson; Petronella Källström; Emma Wallander; [2019]
   Keywords : e-commerce; e-loyalty; e-trust; e-satisfaction; perceived value; e-retailers; e-commerce market; purchase intentions.;

   Abstract : Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. READ MORE