Essays about: "Emma Winblad Von Walter"

Found 1 essay containing the words Emma Winblad Von Walter.

  1. 1. Communication and sales channels' role in international market entry for innovative new venture firms : A case study on TLight

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Emma Winblad von Walter; [2017]
    Keywords : International market entry; Sales and communication channel strategies; New ventures; Customer perceived value;

    Abstract : Globalisation has taken the world by storm by opening opportunities for new markets and easier communication. The general economic climate during the last decade is one reason to this, and the impact has resulted in internationalisation as a key strategy for survival. READ MORE