Essays about: "Emmanuel Ero"
Found 1 essay containing the words Emmanuel Ero.
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1. Differences in the Perception of Brand Personality
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. READ MORE
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