Essays about: "Emmi Pauliina Puolakka"

Found 1 essay containing the words Emmi Pauliina Puolakka.

  1. 1. Congruity in gender-neutral advertisement: A comparative cross-sectional study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emmi Pauliina Puolakka; Tatiana Najem; [2020]
    Keywords : Gender identity; self-concept; gender congruency; gender-neutral product; skincare; Business and Economics;

    Abstract : The purpose of this thesis is to study the impact the gender congruency between an individual and an advertisement has on the attitudes towards the advertisement of gender-neutral skincare product, while taking into consideration the potential cultural differences. This study used a quantitative approach to conduct a descriptive approach and cross-sectional research design. READ MORE